L’Oréal Professional Products Division, a global leader in beauty, has appointed Etaily, a Digital-Native Retail Platform enabling consumer brands in Asia, as its exclusive e-distributor in the Philippines.
L’Oréal Professionnel and Kerastase are currently distributed globally across North and South America, Asia, Europe, Africa, and Oceania.
Through this partnership, the beauty brand will leverage Etaily’s full suite of e-commerce and fulfillment solutions to significantly boost its growth in the Philippine market, offering local consumers a wider range of high-quality beauty products.
Brian Duruin, general manager of L’Oreal PPD, acknowledged Etaily’s pivotal role in their success, stating, “Etaily has been a game changer for us, strengthening our retailer partnerships and accelerating our brand growth across platforms. Their strategic acumen and operational savvy have been instrumental to the success of launches and campaigns this year. Their dedicated and high-performing team has been fantastic partners, enabling us to win premium hair care.”
Alexander Friedhoff, CEO of Etaily, added, “We are thrilled to announce our partnership with L’Oréal Professionnel and Kérastase. Our next-generation consumer products platform will enable them to leverage our technology, industry expertise, and strategic collaborations to amplify their presence in leading e-commerce marketplaces.
The Philippines represents an unprecedented opportunity for L’Oréal PPD to tap into a growing domestic demand for quality hair care products. Together, we will continue to open up new avenues for their brands to grow.