Hard at work with hardhats on. The Lamoiyan team (L-R) at the helm: Bing Tecson-Cavestany, COO; Joel C. Pedro, CEO & President; Michael C. Bayungan, SAVP Plant Operations; Archie G. Romero, Head of Manufacturing.
Lamoiyan Corporation is expanding. Currently, at the heart of its base along the highway in Parañaque, this brick-and-mortar development is visual proof of market growth. Flexing muscle, Lamoiyan enters 2025 bigger, with more brands awaiting market rollout.
Joel Conrad Pedro, Lamoiyan’s new CEO, is in good hands. The warehouse expansion addresses progress demands while emphasizing the need for sustainability.
Says Joel, “The past couple of years after the pandemic has shown a big surge in terms of market demand for products with value for money that our trademark household brands deliver. Coupled with robust retail alliances and government partnerships, this has seen Lamoiyan grow in both categories and business channels. While erecting physical storage may be the ultimate proof of business growth, Lamoiyan’s expansion includes forays into new channels like data-based new product development based on consumer need.”
Four decades in the market see Lamoiyan competing on a level field with global giants. Exporting to SEA, APAC, and MENA, its local business and global reach provide good reason to expand its warehouse and increase inventory.
Joel quickly clarifies, “The Philippines is still primarily the market, so we are looking at gaps for what type of products we should enter. The new channels we’re getting into are cosmetic lines but still focusing on quality and good value for money.”
Already, the company awaiting the arrival of new machines for manufacturing new product categories. Technology and innovation are part and parcel of business strategy in the digital age, and Lamoiyan prides itself on understanding the impact of digital supply chain models on the business.
Leveraging the growing potential of online platforms and eCommerce, Lamoiyan aims to logistically serve clients on-ground or online, big retail or sari-sari stores, still mainly through its distributor network. The warehouse functions as a homecourt to properly store the new product lines and house the new process with the new equipment.
Joel explains, “The other part of having a bigger facility is to logistically serve all the clients, including online platforms. The warehouse is catered towards adding a future line and a development for putting in new machines for us to manufacture other categories that might be useful for that next expansion.”
Lamoiyan’s warehouse expansion is a natural progression of the business. Currently, the warehouse is nearing full capacity. While the expansion primarily addresses current demand, forecast of new product lines—cosmetics, perhaps?—the warehouse will be more than prepared for lush returns.