Coca-Cola Philippines is turning up the energy in Central Visayas with the arrival of LIFT Berry Bolt in Cebu, bringing a new “berry bold ang flavor” to modern-day challengers always on the move. Crafted for people who shift seamlessly from school mode to work mode and everywhere in between, the new flavor delivers a lively kick designed to keep pace with busy, ever-changing days.
Packed with LIFT’s signature berry bold taste, LIFT Berry Bolt makes every sip feel like a reset button. Now available in a convenient, recyclable PET bottle, it’s easy to grab, carry, and enjoy whenever the day calls for a quick burst of refreshment.
Ahead of its official launch, LIFT Berry Bolt made surprise appearances across the city, meeting Cebuanos right where everyday life happens. From February 20 to 22, Crate Drop teasers popped up at Mandaue Public Market and SM City Cebu, sparking curiosity and chatter.
Vendo sampling followed on February 20 and 21 at Puso Village and the Cebu South Bus Terminal, giving commuters and passersby their first taste of the new flavor as they went about their routines.
The momentum peaked on February 21 at SM City Cebu, where the full LIFT Berry experience came alive. Guests sampled the new flavor, took on interactive booth challenges, and soaked in the high-energy atmosphere fueled by live performances and crowd participation.
The crowd dove into hands-on experiences at the LIFT Art Photo Wall and tested their limits at the LIFT Up Bar, while special guest Ruru Madrid joined in, taking on challenges and engaging with fans throughout the event. The day culminated in the official reveal of LIFT Berry Bolt, marking its bold entry into the Cebu scene.
Built for go-getters and everyday challengers, LIFT Berry Bolt fits naturally into the rhythm of people constantly switching modes. The new flavor expands LIFT’s growing footprint nationwide, joining Citrus Blast, which is already available in sari-sari stores across Western Visayas and Southern Luzon.
Dare to Switch. Follow LIFT on Facebook and Instagram to see what’s next.
