Filipino online entrepreneurs have a new reason to celebrate. LBC Express has partnered with Pancake PH to simplify and streamline eCommerce operations, offering a powerful combination of reliable logistics and a user-friendly selling platform. This collaboration aims to support Micro, Small, and Medium Enterprises (MSMEs) across the Philippines, helping them scale more efficiently in the fast-evolving digital marketplace.
The partnership was officially unveiled during the “Level Up: Empowering the Future of eCommerce for Online Sellers” event, held on April 24 at One Esplanade in Pasay City. More than 250 online sellers and influencers attended the gathering, which featured networking opportunities and insights into emerging trends like digital marketing, artificial intelligence in eCommerce, and cross-border selling strategies. Industry leaders from both the Philippines and Vietnam shared their expertise during the sessions.
“We’ve always believed in the incredible potential of Filipino MSMEs,” said Jerome Santos, Senior Vice President of LBC Business Solutions. “Through our partnership with Pancake, we’re simplifying logistics and giving sellers the confidence that their deliveries are in good hands.”
Pham Dong, Business Development Manager at Pancake PH, echoed this sentiment. “Our mission is to make selling easier through smart technology. With LBC’s expansive logistics network supporting us, sellers can concentrate on growing their businesses instead of managing deliveries.”
As online commerce becomes more complex—with multiple platforms, growing customer expectations, and logistical hurdles—this partnership offers a comprehensive solution that integrates order management and shipping in a single platform.
More than just a business alliance, LBC and Pancake PH view this initiative as a step toward uplifting the MSME sector, which accounts for 99.6% of businesses in the country. By combining innovation with dependable delivery services, the two companies aim to empower even the smallest home-based sellers to compete and thrive in the digital economy.
“This is just the beginning,” Santos emphasized. “Our vision is to help entrepreneurs evolve from solo sellers into successful enterprises. When they grow, the entire economy benefits.”
Pancake PH underscored this goal, stating that every new feature and partnership is designed to give sellers a competitive edge in today’s fast-paced eCommerce landscape.
With Pancake PH’s intuitive tools and LBC’s nationwide reach, online sellers now have a more seamless path to success. This collaboration represents a significant milestone in enabling entrepreneurs to expand their brand and reach more customers.
Ready to take your business to the next level?
Sign up now with Pancake PH and LBC through [this link]. New users who register by May 15, 2025, will receive free shipping on their first batch of bookings.
To learn more, visit the official LBC Express website or follow them on Instagram and Facebook for the latest updates.