
A Krizia taxi driver uses the Hytera PNC360S PoC radio to communicate with the dispatch team.
Krizia Taxi Company, a well-known name in Davao City’s transportation scene, has upgraded its entire communication system to a more efficient, tech-driven setup using Hytera’s Push-to-Talk over Cellular (PoC) solution. With this move, the company has seen major improvements in dispatching speed, fleet tracking, and overall customer service.
For years, Krizia Taxi relied on an outdated analog radio system that frequently dropped signals, was expensive to maintain, and lacked GPS tracking. As the company expanded, so did the demand for a smarter way to stay connected with its growing fleet.
That’s where Hytera came in. The company delivered a complete communication package, including the HyTalk platform and rugged hand-held devices (PNC360S and PNC380). These devices use existing cellular networks and Wi-Fi—eliminating the need for costly radio repeaters. Now, dispatchers can reach any driver across the Davao Region instantly and monitor vehicle locations in real time, making ride assignments faster and more efficient.
VMO Enterprises, Hytera’s local distributor, helped with the rollout by training drivers and offering ongoing support, ensuring everything ran smoothly from day one.
“Working in the taxi business, I’ve seen firsthand how reliable communication makes all the difference,” said Ryan Sia, owner of Krizia Taxi. “Hytera’s system gave us instant, dependable contact with our drivers and added layers of safety that benefit both our team and our passengers.”
The new radios are built for tough conditions, featuring clear audio that cuts through city noise, GPS tracking, and emergency alert functions. Their durable design also means less downtime and lower replacement costs.
Since adopting the system in 2023, Krizia Taxi has cut down wait times and seen dispatchers respond more quickly to customer needs. That improved coordination has led to happier passengers—and a noticeable boost in business.
With this upgrade, Krizia Taxi has not only solved long-standing communication problems but also taken a big step toward smarter, more responsive operations. For transportation providers looking to modernize, Hytera’s PoC technology offers a practical and scalable path forward.