Jollibee’s signature taste wins over Hong Kong, earns top consumer and business honors

A framed award plaque recognizing Jollibee as the Best-Ever American Cuisine 2025, featuring a golden crown design and colorful background.

The Jollibee Group is further strengthening its global footprint as its Hong Kong operations continue to earn both consumer trust and industry recognition, proving that the brand’s signature taste and joyful dining experience resonate well beyond Philippine shores.

This year, Jollibee Hong Kong secured two major voter-driven distinctions that reflect strong local support: My Favourite Fast-Food Shop at the U Food Favourite Food Awards 2025, and Best-Ever American Cuisine 2025 at the Weekend Weekly Food Awards. Both accolades underscore how Jollibee’s offerings have found a loyal following among Hong Kong diners across cultures and communities.

Jollibee Hong Kong team members receiving the Outstanding Food Corporate of the Year award at the Hong Kong Commercial Times Business Awards 2025, with a backdrop displaying the event's branding.

Jollibee Hong Kong Managing Director Rose Lam (middle) and Senior Brand Marketing Manager Charmaine Leung (left) recently received the Outstanding Food Corporate of the Year award at the Hong Kong Commercial Times Business Awards 2025.

Beyond consumer awards, the brand also marked a significant corporate milestone after being named Outstanding Food Corporate of the Year (年度最傑出飲食集團) at the Hong Kong Commercial Times Business Awards 2025. The recognition highlights Jollibee’s expanding presence in the city and its growing role within Hong Kong’s competitive food and beverage sector.

“These awards show us that the taste of Jollibee truly crosses borders and cultures, bringing joy to families and communities in Hong Kong,” said Ernesto Tanmantiong, Global President and CEO of the Jollibee Group. He described the honors as a reaffirmation of the brand’s global strength and the dedication of its Hong Kong team in delivering superior taste and consistent quality.

Carl Tancaktiong, Jollibee Group China Chairman, echoed the sentiment, noting that the recognitions reflect the continued trust of Hong Kong’s discerning consumers. He said the accolades serve as motivation for the company to keep expanding and making Jollibee more accessible, not only in Hong Kong but across international markets.

At the heart of this success is Jollibee’s ability to combine its globally recognized favorites—led by the crisp, juicy Chickenjoy fried chicken—with offerings and experiences tailored to local tastes. This balance of signature flavor and cultural sensitivity has allowed the brand to cultivate a sense of community while maintaining its distinct identity.

The latest Hong Kong honors add to a growing list of international accolades for Jollibee. In the United States, Chickenjoy was named the top fast-food fried chicken for two consecutive years by USA Today’s 10Best Readers’ Choice Awards, while Ad Age has cited Jollibee as one of the world’s hottest brands.

Together, these recognitions reinforce Jollibee’s long-standing mission to spread joy through great food, and signal that its appeal—rooted in superior taste and warmth—continues to travel well across borders.

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