Jollibee Philippines brought home two prestigious honors at the 25th PR Awards Asia-Pacific, earning Gold and Bronze awards for innovative campaigns that connected with Filipinos through gaming, education, and meaningful brand experiences.
The country’s favorite quick-service restaurant received the Gold Award in the Esports/Gaming category for its highly successful Jollibee GameJoy Combos campaign, which tapped into the growing gaming community by seamlessly blending mealtime with digital entertainment.
Developed in partnership with UniPin, the promotion paired select Jollibee meals with GameJoy Credits Mystery Cards, allowing customers to redeem in-game credits across thousands of popular online titles. By bringing together great food and gaming rewards, the campaign successfully resonated with younger consumers while reinforcing Jollibee’s commitment to creating joyful, relevant experiences beyond the dining table.
Jollibee also earned a Bronze Award in the PR Event category for “Reimagining Mealtime as a National Literacy Movement,” an initiative anchored on its Kids Values Meals program in collaboration with Adarna House.
The campaign transformed every kids’ meal into an opportunity to nurture a love for reading while teaching essential Filipino values such as honesty, respect, generosity, responsibility, and environmental stewardship. Each Kids Values Meal included a specially curated storybook, activity sheet, and reward sticker, encouraging meaningful family bonding and learning during mealtime. A portion of the proceeds also helped support classroom construction projects across the country, extending the program’s impact beyond the restaurant.
The PR Awards Asia-Pacific, organized by Campaign Asia-Pacific, is one of the region’s most respected communications award programs, recognizing outstanding public relations campaigns, agencies, and communications professionals that demonstrate creativity, innovation, and measurable business impact.
The twin victories underscore Jollibee’s continued ability to create campaigns that go beyond serving great-tasting food—bringing together entertainment, education, and social impact in ways that resonate with today’s Filipino families and younger audiences.
For the latest Jollibee promotions, exclusive offers, and menu favorites, visit www.jollibee.com.ph, order online through https://order.jollibee.com, or follow Jollibee’s official social media channels for more joyful updates.