The Jollibee Group solidified its reputation as a leader in communications and brand storytelling after taking home 25 awards at the Philippine Quill Awards 2025, hosted by the International Association of Business Communicators (IABC) Philippines.
Held annually, the Philippine Quill Awards celebrate the country’s most outstanding communications programs, research, and creative work. Each entry is evaluated against a global benchmark that highlights effectiveness, originality, and measurable results.
Out of the 25 trophies, the Jollibee Group earned 12 Excellence Awards, showcasing the company’s best-in-class campaigns across its brands and corporate initiatives.
“These recognitions from the Philippine Quill Awards are the result of the creativity, passion, and dedication of our teams and partner agencies across the Jollibee Group,” said Joseph Tanbuntiong, CEO of Jollibee Group Philippines. “Through meaningful and innovative communication, we continue to share joy with our customers and communities, while also strengthening our brands and fulfilling our purpose of spreading joy through superior taste.”
Chowking leads with 10 awards
Chowking emerged as the top-winning brand under the Group, taking home 10 awards. Five Excellence Awards were given to standout campaigns such as Chowking Festivals, Worst Kept Chicken Secret, GGChaofanalo, Tikman ang Kulay ng Pasko, and Spicy Chao Fan.
The brand also bagged five Merit Awards for Chowking Flavor Boom, Halo Halo Land, Chowking Social, Tikman ang Bagong Sarap – Authenticasting, and Buksan ang Siopao Sarap.
Jollibee secures 9 wins
The flagship brand Jollibee collected nine awards in total, including five Excellence Awards for Jollibee & the National Academy of Sports: Building the Next Generation of Worldclass Pinoy Athletes, JolliTEQ by Jollibee and Quiccs, Sharing the Joy of Love: My Kwentong Jollibee Valentine’s Day 2024 Films, Make it Christmas with Jollibee Joy, and Nanay ng Bayan: My Kwentong Jollibee Mother’s Day 2024.
Four additional Merit Awards went to Turning Heads to the Yumburger, Make it Christmas with Jollibee Joy, Mix & Match, and My Kwentong Jollibee Valentine’s Day 2024 Shares the Joy of Love.
Mang Inasal continues momentum
Mang Inasal secured four awards, including two Excellence Awards for the Mang Inasal Nation 2024 Program and Pork BBQ Media Launch. The brand also won Merit Awards for its Manginasal.ph website and Love the Flavors, Love the Philippines campaign.
Corporate and foundation efforts recognized
At the corporate level, Jollibee Group earned two Merit Awards for the Farmers Entrepreneurship Program Communications Campaign under Advocacy Communications, and the Farmers Entrepreneurship Program Media Farm Tours under Media Relations. Both initiatives were executed in partnership with the Jollibee Group Foundation, the company’s social development arm.
The Jollibee Group’s success at the Philippine Quill Awards reflects the creativity, collaboration, and commitment of its people. As the company expands globally, it continues to craft communications and initiatives that not only elevate its brands but also spread joy to customers and communities worldwide.