Iwa Moto, a prominent Japanese-Filipino actress and former reality TV star, has successfully transitioned from entertainment to a successful business venture on TikTok Shop, showcasing the potential of social commerce for local entrepreneurs. With over 1.1 million followers and 7.7 million likes on her TikTok account (@iam_iwa), Moto demonstrates how strategic use of the platform can significantly boost revenue and drive brand collaborations.
Since joining TikTok Shop in March 2023, Iwa’s journey reflects the platform’s ability to help creators diversify their revenue streams and forge meaningful brand partnerships.
Within two months, her weekly revenue soared by an impressive 1,300%, establishing her as a leading figure in affiliate marketing. This remarkable growth highlights how TikTok Shop is reshaping opportunities for established personalities and emerging sellers.
From TV screens to live selling
Iwa Moto became famous in the Philippines after finishing as the 1st runner-up on StarStruck and taking on memorable roles like Valentina in Darna. After stepping away from acting to focus on her family, Iwa found a new way to connect with people through TikTok Shop. As a stay-at-home mom, she saw the platform as an opportunity to stay active while earning income. Combining her natural charm with her passion for product recommendations, Iwa quickly became one of the top creators of TikTok Shop.
“Joining TikTok Shop was more than just a career shift; it was a chance to embrace my authenticity and share my love for products with a community that inspires me daily. This platform has allowed me to express my creativity and engage in something I enjoy. Each live session brings new energy and excitement, fueling my drive to explore innovative ways to connect my passion with my audience. It’s a powerful reminder that pursuing what you love can lead to unexpected fulfillment and success,” said Iwa Moto.
In the first half of 2024, Iwa hosted over 182 live-selling events, where she interacted with her followers in real time, answered questions, and shared product recommendations. Her live streams have attracted millions of views, helping her grow her business with each session.
TikTok Shop built Iwa’s business
TikTok Shop has been instrumental in Iwa Moto’s impressive growth. The platform offers powerful features like live selling, affiliate marketing, and video content creation, enabling Iwa to establish a successful business while remaining authentic. These tools have allowed her to reach a wider audience and promote a diverse range of products, including beauty, personal care, health, fashion, and electronics.
“Iwa Moto’s success on TikTok Shop perfectly illustrates how creators can leverage the platform to expand their reach and grow their businesses. Her innovative approach demonstrates the incredible potential of social commerce,” said Franco Aligaen, Marketing Lead for TikTok Shop Philippines.
Iwa has proven that TikTok Shop is a space for entertainment and a thriving marketplace where creators can build sustainable businesses. Her genuine engagement with her audience through authentic content has established her as a trusted voice for the brands she collaborates with, highlighting the impact of creativity and authenticity in the digital landscape.
Expanding reach
Iwa Moto did not limit herself to promoting just one product type; she broadened her horizons by collaborating with brands across various categories. Initially recognized for endorsing perfumes and fragrances, Iwa quickly expanded her partnerships to include beauty, personal care, fashion, lifestyle, and electronics.
Her ability to engage her audience during live selling sessions has made her one of the most sought-after creators on TikTok Shop. Since joining the platform, she has collaborated with over 40 brands, establishing herself as a pioneer in brand-creator partnerships. Whether she’s recommending beauty products or high-tech gadgets, Iwa has consistently earned the trust of her followers.
“I have always believed in the brands I work with, which is why my audience trusts me. TikTok Shop has made it easy for me to promote products I love and build lasting partnerships with these brands,” said Iwa Moto.
With millions of viewers tuning into her live streams, Iwa’s content drives engagement and translates into actual sales. For example, she achieved one of her highest gross merchandise values (GMV) during a live selling event for Infinix products, earning over $30,000 in a single session. These accomplishments establish Iwa as one of TikTok Shop’s top affiliate creators, showcasing her impact on social commerce.
Leading the way
Iwa Moto’s success on TikTok Shop is about more than numbers; she sets a new standard in social commerce. As one of the top affiliate creators on the platform, she inspires others to see social commerce as an actual career option. By participating in TikTok Shop’s campaigns and competitions, Iwa has made a name for herself, working with brands across beauty, parenting, fashion, and electronics, showcasing her versatility as a creator.
“I am grateful for the chance to build my brand on TikTok Shop. This platform has transformed my passion into a thriving business, proving that anything is possible when you embrace your true self and work hard. Every challenge has taught me the value of resilience and creativity. I am excited to continue this journey, inspiring others to chase their dreams,” said Iwa Moto.To further strengthen her presence in the digital marketplace, Iwa Moto will join TikTok Shop’s upcoming Mega Sales events. To explore Iwa Moto’s product lineup and take advantage of these limited-time offers, visit her TikTok account @iam_iwa.