Imago begins new chapter with ‘Gulong-Gulo’ and Sony Music deal

Imago

Filipino alt-rock band Imago has signed with Sony Music Entertainment, joining a strong lineup of local acts. Their first release with the label, the new single “Gulong-Gulo,” will drop today at midnight.

The dreamy track is a sonic exploration of love’s complexities, blending lush textures with crystalline guitar tones and subtle drumming. Lyrically, Gulong-Gulo” delves into the emotional tug-of-war of choosing to fight for a relationship rather than letting it fade away. The band explains, “It’s more of a reflection of how a relationship can be. There will always be highs and lows, and it’s about understanding that your relationship is bigger than the occasional fights, so you fix it.”

Produced by Raymund Marasigan and Buddy Zabala, the track also features an arrangement by Zabala, with contributions from Badjao de Castro of IV of Spades, who brings a fresh and distinct approach to drumming. The understated groove and remarkable sophistication of the rhythm section perfectly complement the band’s musical evolution, offering a richer listening experience for streaming audiences.

Imago is composed of Kharren “Kurei” Granada (vocals), Myrene “Maps” Academia (bass), Tim Cacho (guitar), and Mervin Panganiban (drums). For more than two decades, the pop-rock quartet has solidified its presence as one of the most influential bands, thanks to their uncompromising versatility and top-notch musicality. Their debut album, Probably Not But Most Definitely, was regarded by critics as a game-changing release for merging alternative rock with ethnic, world, and Celtic music influences.

The follow-up albums Take 2 and Blush yielded more hits for the band, including chart-topping songs “Akap,” “Anino,” “Taralets,” and “Sundo.” With lineup changes and an ever-evolving sound, the band has managed to maintain its legacy with music releases that showcase emotional vulnerability and depth. Imago is currently working on their forthcoming EP, which will be released soon.

Imago’s “Gulong-Gulo” will be available for streaming on all digital music platforms worldwide via Sony Music Entertainment.

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