IKEA Philippines has teamed up with leading marketing communications agency Stratworks in a move aimed at forging stronger, more meaningful ties with local communities. This new partnership brings together two brands united by a shared mission: to make everyday life better for Filipinos.
The collaboration comes as IKEA continues to expand its presence in the country, seeking a communications partner that truly understands the Filipino way of life. For Earl Kevin Margallo, Marketing & PR Manager of IKEA Philippines, the decision to partner with Stratworks was rooted in authenticity.
“Our mission is to create a better everyday life for the many people, and finding a partner that deeply understands the Filipino heart was crucial,” said Margallo. “We chose Stratworks because of their meaningful, genuine brand and audience connection. Their track record as a top digital marketing and PR agency aligns with our values and vision.”
Since its founding in 1999 by Donna Conda and Oliver Conda, Stratworks has been at the forefront of brand storytelling that resonates. Known for their work with powerhouse names like Jollibee, PLDT Home, Universal Robina, P&G, and HP, the agency blends strategy with human insight to create campaigns that do more than just cut through the noise — they build emotional connection.
“IKEA’s vision aligns closely with how we see our role in communications — helping brands earn their place in people’s lives by being useful, thoughtful, and true to who they are,” shared Stratworks Managing Director Mark Christian Parlade. “We’re thrilled to bring our local know-how and creativity to support IKEA in connecting more deeply with Filipino families, across all ages and backgrounds.”
As the partnership kicks off, both IKEA and Stratworks are focused on creating campaigns that not only engage, but also uplift — reflecting shared values of simplicity, sincerity, and community. It’s a partnership rooted not in hype, but in heart.
For more on how Stratworks helps brands spark real conversations and lasting engagement, visit www.stratworks.ph or contact info@stratworks.ph / (02) 8893 2568.