In a digital-first Philippines where online access underpins work, learning, and daily transactions, Globe Telecom is reframing what quality connectivity truly means. Rather than competing solely on peak speeds, the company is anchoring its network strategy on Quality of Experience and Quality of Service—prioritizing consistency, stability, and reliability in real-life use.
Following a landmark year of infrastructure investments in 2025, Globe has continued refining its network to support the services Filipinos rely on most, from virtual classrooms and digital payments to online livelihoods and essential public services. The emphasis, Globe says, is not just on being fast, but on being dependable when it matters most.
That focus recently earned global recognition at Mobile World Congress 2025, where Globe received major accolades for network consistency. The awards were based on real-world, user-initiated tests—highlighting how the network performs in everyday conditions rather than ideal scenarios.
Globe has now led in network consistency rankings from Ookla for nine consecutive quarters, underscoring what it calls a disciplined investment in everyday reliability. The recognition also places Globe among a select group of mobile and fixed operators in Southeast Asia to receive national-level consistency awards across both broadband and mobile networks.
For Globe President and CEO Carl Cruz, the metric that matters most is simple. What counts, he says, is how consistently customers stay connected whether they are at work, at home, or on the move—proof that the network is designed around real experiences rather than theoretical performance.
The push for quality connectivity extends beyond urban centers. By the end of 2025, Globe had expanded coverage to 100 additional Geographically Isolated and Disadvantaged Areas, bringing national reach to roughly 96 percent. To close the remaining gap, the company has finalized a landmark partnership with Starlink to deploy Direct-to-Cell technology.
A first in Southeast Asia, the technology allows standard LTE mobile phones to connect directly to satellites that function as cell towers in space. The system is designed to keep communication lines open in hard-to-reach locations and during natural disasters, when land-based infrastructure may be damaged or unavailable.
Speaking at a recent Kapihan session of the Department of Information and Communications Technology, DICT Secretary Henry Aguda described direct-to-cell services as a game-changer for the digital economy, particularly in ensuring that no Filipino is left offline regardless of location.
The growing dependence on Globe’s network is evident in the numbers. Mobile data traffic has climbed to more than 3,100 petabytes, reflecting how deeply connectivity is woven into daily life. To support this surge, Globe has rolled out AI-ready, all-optical network infrastructure aimed at improving energy efficiency while preserving service quality.
By moving beyond the speed race and concentrating on quality, consistency, and trust, Globe is positioning advanced technology as a tool for real-world impact—delivering sustainable, dependable connectivity that supports the everyday needs of Filipinos, wherever they may be.
For more information, visit www.globe.com.ph.