Globe Telecom, a publicly listed company, announced a significant leadership update today, in line with its forward-thinking approach and strengthening its leadership bench.
Globe president and CEO Ernest Cu announced the appointment of Carl Raymond R. Cruz as deputy CEO of Globe Telecom effective January 1, 2025. As deputy CEO, he will report directly to the CEO and manage the company’s day-to-day activities.
Cruz will be nominated to the position of President and CEO of Globe Telecom at the company’s annual stockholders meeting (ASM) in April 2025. Until then, he will report to Cu, who will continue as President and CEO of Globe Telecom until the 2025 ASM.
Going forward, Mr. Cu is envisioned to continue as chairman of 917Ventures, Globe Fintech Innovations Inc. (Mynt), the holding company of GCash, Kickstart Ventures Inc., and STT GDC Philippines.
“We welcome Carl to Globe. He has a solid track record as a strategic and transformational business leader who delivers business growth,” Cu said.
“Meanwhile, I will remain focused on guiding our corporate strategy, ensuring we advance the broader growth agenda, while Carl will assume the responsibilities of overseeing the day-to-day operations and take on an essential role to accelerate our momentum, enhance the execution of key strategic priorities, and further strengthen our leadership team,” Cu added.
“I am very honored to be allowed to be part of the Globe organization. I look forward to working alongside Ernest and Globe’s talented team to drive growth, elevate customer experience, and shape the future of the telco industry,” Cruz said.
Cruz brings with him a proven track record gained from his various leadership roles in other markets and the Philippines. He was recently the CEO and Managing Director of Airtel Nigeria, the largest operating company of Airtel Africa, where he is credited with growing the company’s subscriber base and mobile data business despite the macroeconomic challenges.
Prior to working in telecommunications, Cruz held regional and country leadership positions at Unilever, most recently as Managing Director Unilever West Africa and concurrent CEO and Managing Director of Unilever Nigeria (February 2020 to April 2023), Chairman and Managing Director Unilever Sri Lanka (February 2016 to January 2020), and Vice President Customer Development (Sales) at Unilever Philippines (June 2012 to January 2016). He has a successful history of transforming businesses, building strong teams, and delivering exceptional results.
Cruz graduated with a Bachelor of Science in Marketing Management from De La Salle University.