Top Filipino independent creative agency GIGIL once again proves it’s in a league of its own—raking in major international awards in the world’s most prestigious creative competitions. In 2025, GIGIL emerged as the only Filipino agency to win at both the Cannes Lions International Festival of Creativity and the D&AD Awards, reinforcing its status as a global creative force.
At Cannes Lions—the advertising industry’s equivalent of the Oscars—GIGIL clinched two Bronze Lions in the fiercely competitive Film category for its standout campaigns:
- “Steal” for Mandaue Foam Home Store
- “Miracle” for RC Cola
Watch the award-winning work:
• Mandaue Foam “Steal” – Watch here
• RC Cola “Miracle” – Watch here
These wins mark a milestone not just for the agency, but for Philippine advertising history—it’s the first time a Filipino agency has taken home two Film Lions for two different clients in a single year. This is also the fourth time in five years that GIGIL has won at Cannes, proving its consistency in delivering not only head-turning but globally recognized creative campaigns.
But GIGIL’s winning streak didn’t stop in Cannes.
Across the globe in London, the agency also earned three accolades from the highly respected D&AD Awards, a show known for its notoriously high standards in creative excellence and craft:
- Graphite Pencil (Film) – Mandaue Foam “Steal”
- Wood Pencil (Film) – Mandaue Foam “Steal”
- Wood Pencil (Film) – RC Cola “Miracle”
Founded in 1962, D&AD is one of the toughest creative competitions in the world—where even a shortlist is an honor, and a Pencil win is a mark of elite-level work.
“Winning a Lion at Cannes is already a huge feat, but bringing home two, along with our D&AD Pencils, is beyond what we could have imagined,” said Herbert Hernandez, Founding Partner and Chief Creative Officer of GIGIL. “We’re proud to represent the Philippines and to show the world just how powerful Filipino creativity can be.”
Both award-winning campaigns were directed by Marius Talampas of Arcade Film Factory, whose distinct vision helped bring the offbeat brilliance of GIGIL’s ideas to life.
Beyond creativity, GIGIL has also built a reputation for effectiveness. The agency has been the most awarded Philippine agency at the APAC Effies—Asia-Pacific’s top award for marketing effectiveness—for five straight years, a testament to GIGIL’s ability to marry bold creativity with real business results.
In an industry where standing out gets harder each year, GIGIL continues to set the bar—not just in the Philippines, but on the world stage.