Furla introduces its take on the Light Refresh Concept (LRC), a visionary retail design approach that seamlessly blends heritage, modernity, and accessibility. Rooted in Italian elegance and minimalism, this new concept reaffirms Furla’s commitment to innovation while preserving the brand’s signature sophistication.
Located at first Level of Rustan’s Shangri-La Plaza, this newly redesigned boutique embodies lightness and adaptability. Soft, refined colors, premium materials, and thoughtfully curated spaces create an inviting environment where customers can immerse themselves in the beauty of Italian craftsmanship.
Drawing inspiration from Italian architecture, art, and design, the new store concept masterfully balances timeless elegance with contemporary aesthetics.
Natural wood, champagne-colored metal, and warm hues cultivate a refined yet welcoming atmosphere, while an intuitive layout—structured around three key engagement zones: Introduce, Explore, and Experience—ensures a seamless and inspiring journey.
Thoughtfully curated lighting elements, including soft ambient glows and dynamic digital accents, add depth and warmth, elevating the overall ambiance without overshadowing the store’s refined aesthetic.
Starting with the brand’s Florence and Corso Vercelli stores, the LRC ensures a consistent yet distinct execution across Furla’s global network, preserving the brand’s unique identity while allowing for local customization.
This new concept now brings its elevated shopping experience to Filipino customers in Rustan’s Shangri-La, offering a seamless blend of luxury and modern design tailored to the local market.
Furla is exclusively distributed by Stores Specialists, Inc., and is located at Rustan’s Shangri-La, Rustan’s Makati, Rockwell, City of Dreams, Newport Mall, Rustan’s Cebu, and online at Trunc.ph, Rustans.com, and Zalora.
