In a campaign that fused cutting-edge tech with headline-grabbing rewards, global AI device brand HONOR has officially awarded a brand-new Tesla Cybertruck to the grand winner of its “Win A Tesla Cybertruck” promo—marking one of the most buzzworthy smartphone campaigns in the Philippines this year.
The promo, held during the pre-order run of the HONOR X9d 5G from January 9 to 23, 2026, captured nationwide attention. Positioned as one of the toughest smartphones in its class, the device drew strong interest from Filipino consumers eager to test its durability, battery performance, and sleek design—while taking a shot at driving home a futuristic, multi-million peso prize.
“The HONOR X9d 5G is our biggest win this year, and it continues to stand out in its category with its ultra-tough build, engineered to withstand everyday drops and pressure, making it a reliable companion for users with active lifestyles,” said Stephen Cheng. “This awarding marks a milestone not only for us, but also for our growing community of Filipino fans.”
At the center of the excitement is grand winner Lorelyn Felonia, who secured her entry by purchasing 10 units of the HONOR X9d 5G during the promo period. Her big bet paid off—earning her not just a lineup of rugged smartphones, but also one of the rarest and most talked-about electric vehicles in the world.
The ceremonial turnover was led by Sean Yuan alongside Eason De Guzman, highlighting the brand’s continued push to elevate consumer engagement beyond traditional product launches.
More than just a giveaway, the campaign reflects HONOR’s broader strategy: pairing innovation with immersive, high-stakes experiences that resonate with a digitally savvy market. By linking the durability of the HONOR X9d 5G with the bold, futuristic appeal of the Cybertruck, the brand successfully turned a product launch into a nationwide conversation.
With the campaign’s success, HONOR Philippines signals more aggressive, experience-driven initiatives ahead—promising Filipino consumers not just smarter devices, but bigger, more exciting ways to connect with the brand.
