Epson unveils customer experience site, showcasing next-gen printing innovation

Epson, a global leader in advanced printing and visual imaging solutions, officially launched its Customer Experience Site in Cubao, Quezon City on March 6, 2025.

The one-day event offered business owners and industry professionals an exclusive, hands-on opportunity to experience Epson’s cutting-edge printing technologies—including the acclaimed SurePress digital label printer.

“At Epson, our mission goes beyond delivering innovative products—we aim to create meaningful experiences that inspire confidence and fuel growth,” said Masako Kusama, president and director of Epson Philippines. “This Customer Experience Site is a testament to our commitment to helping businesses succeed through technology and collaboration.”

Guests were welcomed with live demonstrations and in-depth walkthroughs led by Epson experts, offering a closer look at SurePress’s operations. Attendees were even encouraged to bring their substrates and designs, allowing real-time test prints and precision color matching tailored to their needs.

This immersive experience underscored Epson’s dedication to empowering businesses with the tools and knowledge to make informed decisions about their printing investments.

More than just a demo space, the newly opened Customer Experience Site is a hub for collaboration, training, and innovation. Designed to support businesses navigating high-value investments, the site allows customers to test ideas, refine workflows, and fully explore Epson’s advanced capabilities.

From substrate testing and proofing services to regular training sessions, the facility ensures clients receive holistic support tailored to their business goals.

Spotlight: The SurePress L-6534VW UV digital label press
At the heart of the launch was the Epson SurePress L-6534VW UV Digital Label Press—a game-changer in the world of digital label printing.

Leveraging Epson’s proprietary PrecisionCore linehead technology, the printer delivers ultra-sharp images with droplets as small as 3.2 picoliters, achieving unmatched detail and clarity at high speeds.

The SurePress also utilizes advanced UV ink technology for vibrant, durable results and supports spot UV printing to create premium finishes that stand out on the shelf. Whether for intricate, high-quality designs or large production runs, the SurePress L-6534VW offers the speed, reliability, and precision that modern businesses demand.

Shaping the future of business through experience
Epson’s new Customer Experience Site marks a bold step toward reimagining how businesses engage with technology. Epson is helping companies approach their investments with greater confidence and insight by offering a collaborative space to explore, experiment, and learn.

“This site represents our ongoing commitment to innovation and our customers’ success,” Kusama added. “It’s not just about showcasing products—it’s about opening doors to transformation.”

The event also highlighted Epson’s focus on building lasting partnerships. Epson reaffirmed its role as a trusted ally in helping businesses unlock new opportunities and thrive in competitive industries by delivering personalized guidance and real-world demonstrations.