Kathleen Villegas-Driz, Chief Operations Officer of AXA Philippines, receives the 2025 Outstanding Digital Customer Experience Award – Bancassurance for Emma by AXA PH app at the Digital CX Awards
AXA Philippines, a leading and rapidly expanding insurance provider in the country, has earned the 2025 Outstanding Digital Customer Experience Award – Bancassurance for its Emma by AXA PH app at the prestigious Digital CX Awards. This recognition highlights Emma’s role in transforming how customers manage their insurance—offering seamless self-service capabilities, real-time claims tracking, and personalized wellness and financial tools.
Designed to simplify and empower the customer journey, Emma has achieved impressive results, including an adoption rate nearing 70% and a customer satisfaction score close to 90% in 2024. These milestones reflect Emma’s success in making insurance more accessible, responsive, and personalized—helping customers feel confident and in control of their financial protection and well-being.
The Digital CX Awards, hosted by The Digital Banker, honors the most innovative and impactful digital initiatives in the global financial services industry. This accolade not only celebrates the excellence of Emma by AXA PH but also underscores the collective efforts of AXA Philippines’ cross-functional teams, dedicated distributors, and the loyal customers who continue to inspire the company’s pursuit of innovation.