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East West Banking Corporation has introduced a new program designed for Filipinos growing their wealth, combining financial services with lifestyle-focused perks and personalized support.
Called Horizons Club, the offering targets customers whose banking needs are becoming more sophisticated, from managing daily finances to exploring investment opportunities.
The bank said the initiative reflects a shift toward more tailored experiences, moving away from generic services to solutions that better match how clients earn, spend, and invest.
EastWest said the program positions the bank as a partner in its clients’ financial journey, aiming to simplify money management while supporting long-term goals.
Members are assigned a dedicated relationship officer and gain access to investment specialists, along with faster service through priority lanes in branches.
Additional benefits include a bundled credit card offering subject to approval and free monthly InstaPay transfers for qualified clients, providing added convenience for everyday transactions.
The bank said the program also incorporates lifestyle incentives, such as a one-time coffee e-gift for customers who meet and maintain required balance levels.
To qualify, clients must place at least php 100,000 in fresh funds in a savings or checking account, while higher-tier benefits require maintaining at least php 500,000 in total relationship balance, as the bank rolls out the program nationwide.