PHILTOA President Arjun P. Shroff, EastWest Chief Marketing Officer Martin Reyes, and members of the Philtoa Board during the ceremonial signing at The Peninsula Manila.
EastWest Bank has officially teamed up with the Philippine Tour Operators Association (PHILTOA) as the exclusive credit card partner of the much-anticipated 36th Philippine Travel Mart (PTM), unveiled in grand fashion at The Peninsula Manila.
This year’s PTM—carrying the theme “Boosting NextGen Tourism”—shines a spotlight on sustainability, digitalization, inclusivity, and wellness. For EastWest, these aren’t just buzzwords, but values that perfectly align with its mission to help Filipinos turn travel dreams into reality with confidence, convenience, and style.
“Travel today is more intentional—people want meaningful, connected, and mindful experiences,” said Martin Reyes, EastWest’s Head of Marketing and Cash Management. “We’re here to make those experiences easier to plan and even more rewarding.”
Travel made effortless
EastWest is rolling out travel-friendly credit card features tailored to modern wanderers:
- Flexible installment plans for airline bookings
- Exclusive travel promos and discounts
- Complimentary travel insurance benefits
- Airport lounge access for select cards
All these are designed to take the stress out of travel planning and put the focus back where it belongs—on the adventure.
A big boost for tourism
Tourism continues to be a powerhouse for the Philippine economy. In 2024 alone, the country welcomed 5.45 million international visitors and saw over 90 million domestic trips, generating an estimated Php 3.86 trillion in revenue and supporting 6.75 million jobs. With 85% of global travelers using credit cards while on the move, EastWest sees a huge opportunity to empower Filipino explorers with financial tools that keep up with their lifestyle.
A shared vision for growth
As part of the Filinvest Group, EastWest also benefits from synergies with travel and hospitality brands like Chroma Hospitality—giving it deeper insight into what travelers truly want. “We share the same vision: growth that is sustainable, relevant, and people-first,” Reyes said.
Exclusive perks for cardholders
“PTM is where travel dreams are realized,” added Mia Tamayo, EastWest’s Head of Credit Cards Business. “And for EastWest cardholders, it’s a golden opportunity to enjoy exclusive perks, real-time deals, and flexible payment options—right at the heart of the country’s biggest travel marketplace.”
The 36th Philippine Travel Mart runs from September 5 to 7, 2025 at the SMX Convention Center Manila, bringing together over 300 exhibitors, irresistible travel deals, and a vibrant showcase of the future of Philippine tourism.