DENZA raises its profile at MIAS 2026 with new model previews and premium EV push

Three Denza vehicles parked in front of the World Trade Center in Metro Manila, showcasing a modern building with a world map mural in the background.

DENZA is stepping into a bigger spotlight at the Manila International Auto Show 2026, using the country’s premier motoring event to reinforce its growing presence in the Philippines and signal a more aggressive push in the premium new energy vehicle segment.

Fresh from its official local market entry, the brand is treating MIAS 2026 as more than a showroom appearance. It is positioning the event as a statement of intent—one that reflects DENZA’s confidence in the Philippine market and its determination to offer Filipino motorists a more elevated, technology-driven mobility experience.

Leading the display are the DENZA D9 and the DENZA Z9 GT, two vehicles that underscore the breadth of the brand’s lineup, from refined people-moving comfort to sleek, performance-inspired styling. DENZA is also using the event to stir excitement over what lies ahead, previewing the upcoming B5 and B8 as part of its effort to broaden its appeal across different lifestyles and driving demands.

The new models are expected to strengthen the brand’s position in the market with a blend of power, range, and versatility. The B5 comes with a 1.5-liter engine mated to dual motors in a four-wheel-drive setup, while the B8 carries a more powerful 2.0-liter engine.

Both are equipped with DENZA’s Super DMO Technology, designed to deliver strong performance whether navigating city streets or venturing beyond urban roads. The B8 offers a combined range of up to 1,040 kilometers, while the B5 can go as far as 975 kilometers.

Beyond the vehicles themselves, DENZA is also sharpening its global premium image. Its recently announced partnership with Daniel Craig adds another layer to the brand’s international identity, linking DENZA with sophistication, modern luxury, and performance.

At MIAS 2026, DENZA is not simply putting cars on display. The brand is crafting an immersive booth experience meant to draw visitors deeper into its world, giving them a closer look at its technology, design philosophy, and approach to premium ownership. The setup is designed to resonate with both first-time EV buyers and more experienced drivers seeking a more refined and interactive introduction to the brand.

“We’re incredibly excited to meet more people at this year’s Manila International Auto Show and let discerning customers discover for themselves a smarter, more refined, and truly premium way of moving. We look forward to welcoming everyone to the DENZA booth,” said Adam Hu, Country Head of BYD and DENZA Philippines.

With fresh products, a stronger lifestyle positioning, and an ambitious MIAS debut, DENZA is making it clear that it wants to be seen not just as a new entrant, but as a serious contender in the Philippines’ rapidly evolving premium mobility market.

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