CRATE AND BARREL Philippines recently commemorated a remarkable ten years of style and craftsmanship with a Thanksgiving-inspired gathering at SM Aura Premier. This exclusive event brought together industry leaders, valued customers, and brand enthusiasts for an evening of gratitude and celebration.
The event began with Steven Ticzon, vice president and business unit head for CRATE AND BARREL, recounting the brand’s humble beginnings, “Their first store, located in a former elevator factory on Chicago’s Wells Street, featured items displayed on actual crates and barrels—a modest start for what has become a global brand.”
He also shared CRATE AND BARREL’s continuing commitment, stating, “Our brand’s strength lies in our staple pieces, known for quality, design, and innovation, CRATE AND BARREL has become a trusted destination for modern and classic furniture and houseware that helps people ‘Welcome Life In.’”
The celebration spotlighted five CRATE AND BARREL staples — time-tested customer favorites and top-performing products since the brand’s launch in the Philippines, presented by CRATE AND BARREL’s Assistant Vice President of Merchandising Emsie Serra and division Manager of Business Development Karina Santiago.
Among the items showcased were the Fields Cane Back Accent Chair by Leanne Ford, Maxine Bar Cabinet, and Petrie Sofa, all reflecting CRATE AND BARREL’s commitment to comfort and enduring style.
The Mercer White Dinnerware showcased the brand’s influence on classic whiteware. At the same time, the French Kitchen Marble Collection, Marin Dinnerware, and Nattie Wine Glasses add elegance to everyday gatherings and special occasions.
The Nero Accent Table completed the showcase, one of the key collections that marked CRATE AND BARREL’s versatility and ability to blend modern style with timeless beauty. This selection highlights the brand’s wide range of styles that complement diverse interiors and elevate any space, upholding its role as a go-to destination for stylish homes around the Metro and beyond.
The guests were treated to curated hors d’oeuvres, signature cocktails, and live saxophone music. A heartfelt toast was led by CRATE AND BARREL’s vice president and business unit head Steven Ticzon, SM Retail’s senior vice president of finance Jonathan Ng, and SM Retail’s former senior vice president of business development Pascale Jimenez.
The evening included a gratitude wall where guests shared reflections and favorite moments with CRATE AND BARREL, creating a memorable and festive atmosphere infused with the brand’s signature style and sophistication.
CRATE AND BARREL’s presence in the Philippines has inspired a new standard of sophistication, transforming everyday living spaces into beautiful, functional homes that reflect Filipino consumers’ evolving tastes and lifestyles.
Forward-looking, as the country’s appreciation for modern, well-crafted furniture grows, the brand is dedicated to pushing boundaries, embracing innovation and growth while introducing collections that align with global design trends.
This milestone celebration underscores the brand’s continued commitment to fostering connections and inspiring homes that unite people. Discover timeless designs and bring joy to your home today with CRATE AND BARREL.