Converge Executive Vice President and Chief Operations Officer, Benjamin B. Azada, receiving his certificate of appreciation from PRA executives.
Converge Global Business, the enterprise arm of Converge ICT Solutions Inc., took center stage at the 2025 Philippine Retailers Association National Retail Conference & Expo (NRCE), bringing future-ready connectivity and smart solutions to over 700 leaders in retail and business at the SMX Convention Center.
At the heart of the event was Converge Executive Vice President and COO Benjamin B. Azada, who delivered a keynote that struck a chord with retailers navigating the digital shift. His talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience,” highlighted how technology should amplify—not replace—human connections in customer service.
“Customers are looking for human interaction, enhanced by technology and not diminished by it,” Azada said. “Technology must bridge digital tools with authentic customer experience.”
Beyond the keynote, Converge turned heads with its dynamic and interactive booth, which became one of the most visited exhibits at the expo and earned a spot among the “Top 10 Best Booths.” The showcase featured innovations such as Managed WiFi, Intelligent Surveillance, and Converge’s mission to close the digital divide in the Philippines. Retail leaders got a firsthand look at how Converge solutions can transform customer engagement in real-world settings.
Converge EVP & COO Benjamin B. Azada delivers his talk, “From Fiber to Future: Converging Tech and Tao for the Filipino Retail Experience.”
Azada also underscored how Converge is enabling omnichannel personalization for retailers—connecting everything from POS systems to e-commerce platforms and CRMs, powered by ultra-reliable connectivity. Through services like Converge Starlink for Business, even enterprises in remote areas can access real-time engagement tools and offer seamless service.
Security and trust also stood out as a major theme. Converge showcased Managed WiFi with built-in Anti-DDoS protection and secure cloud hosting for loyalty platforms, ensuring that businesses not only engage their customers but also protect their data.
Strengthening this vision is Converge’s massive infrastructure expansion. This year, the company will activate two international submarine cable systems—Bifrost and SEA-H2X—and open two new data centers in Metro Manila and Pampanga. Together, these investments promise stronger global connectivity, greater network stability, and a more resilient digital ecosystem for Philippine businesses.
Converge Global Business Sales & Marketing teams were all smiles as they accepted the award for their winning booth design, celebrated as one of the top ten best set-ups at the event.
“The NRCE 2025 was a convergence of retail and technology thought leaders, and we’re proud to contribute to that dialogue,” Azada shared. “Converge is committed to helping businesses scale with confidence and deliver experiences that truly matter.”
As the biggest retail event in the country, NRCE once again served as a hub for ideas, innovations, and opportunities. Converge’s active participation reaffirmed its role as more than a connectivity provider—it is a partner in shaping the digital future of Philippine retail.
For more on Converge business solutions, visit www.convergeict.com or email globalbusiness@convergeict.com.