Coca-Cola Philippines president Tony Del Rosario, Coca-Cola Europacific Aboitiz Philippines unit director Gus Gatuslao, and Lift ambassador Ruru Madrid lead the high-energy launch of Lift in Bacolod.
Coca-Cola Philippines has officially rolled out Lift, a bold new beverage packed with Vitamin B3, Zinc, and Caffeine — designed to fuel today’s go-getters with energy and confidence. Bursting with a vibrant citrus kick, Lift challenges consumers to break free from the ordinary and switch into Lift Mode.
The drink made its grand debut at the Bacolod City New Government Center on August 9, 2025, with the high-energy celebration “UNDO THE USUAL, LIFT MODE NA ’YAN: Epic Unveiling.” Thousands gathered to witness the arrival of Coca-Cola’s newest innovation, marking the start of the brand’s mission to energize communities across Western Visayas.
Ahead of the launch, curiosity swept across Bacolod and Iloilo as giant Lift crates popped up in iconic city landmarks. The buzz peaked with the Lift Recorida Caravan from August 7 to 9, where fans enjoyed on-the-ground sampling, street performances, and social media challenges. The excitement culminated in a dramatic crate delivery to the launch venue, setting the stage for the grand reveal.
The highlight came with the Epic Unboxing — the first official unveiling of Lift. Guests explored interactive booths including the Lift Bar, a maze built from crates, and a trick-art wall perfect for social media snaps. Live performances amplified the vibrant atmosphere, while fans got an extra jolt of excitement when brand ambassador Ruru Madrid appeared to meet the crowd.
The crowd came together to mark the launch, savoring its bold and energizing taste.
“We’re thrilled by the incredible energy from Bacolod and all of Western Visayas,” said Tony Del Rosario, President of Coca-Cola Philippines. “Lift is more than just a great-tasting citrus drink. It’s packed with Vitamin B3, Zinc, and Caffeine, created for today’s youth who are constantly shifting gears throughout the day. It’s a call to break the routine, power through challenges, and step out with confidence.”
Available now in sari-sari stores and retail outlets across Western Visayas, Lift is just the beginning of Coca-Cola’s bold new campaign. More regional launches, pop-up activations, and nationwide rollouts are on the way — all carrying one unapologetic message: Undo the Usual. Go Lift Mode.
For updates on upcoming events, follow Lift Philippines on Facebook.