Cebuana Lhuillier Insurance Brokers (CLIB) marked Fire Prevention Month with a nationwide effort that delivered around ₱13 million in microinsurance coverage to families living in fire-vulnerable communities, reinforcing the need for both awareness and real protection in times of crisis.
Implemented in partnership with the Bureau of Fire Protection (BFP), the program combined financial security with practical fire safety education, giving families not only the knowledge to prevent emergencies but also the means to recover when disasters strike.
“Protecting our kababayans means ensuring they have both the knowledge and the financial support to face unexpected risks,” said Jean Henri Lhuillier, president and chief executive officer of Cebuana Lhuillier. “Through efforts like this, we continue to expand access to protection that helps communities stay resilient in the face of life’s uncertainties.”
The initiative reached communities across Luzon, Visayas, and Mindanao, including Metro Manila, Negros Occidental, and Misamis Oriental. Families in these areas received microinsurance coverage, joined fire safety and risk-reduction sessions conducted by the BFP, and were given Ligtas Kits containing emergency essentials to help improve household readiness.
Powering the program is ProtectMax Insurance, CLIB’s accessible and practical insurance product designed to bring affordable coverage closer to Filipino families, especially those in high-risk areas. The product offers an added layer of financial protection against fire and other covered incidents, helping households face emergencies with greater confidence and peace of mind.
“Preparedness becomes more meaningful when families know they are protected financially,” said Atty. Isagani Acosta, general manager of CLIB. “Through ProtectMax Insurance, we are able to bring relevant and accessible protection closer to communities that need it most, helping ensure families are better prepared and better equipped to recover when emergencies occur.”
Beyond the immediate assistance extended to beneficiaries, the initiative also underscored the importance of collaboration between the public and private sectors in strengthening disaster readiness across the country. By pairing government-led education with private-sector financial solutions, the program offers a more holistic approach to community protection.
Through initiatives like this, CLIB continues to champion inclusive microinsurance solutions that help Filipino families stay protected, recover faster, and build resilience against everyday risks.
