Cebu Pacific (PSE: CEB), the Philippines’ leading carrier, is making every Juan’s domestic travels even more accessible and meaningful through its partnership with the Department of Tourism (DOT) for the “Discover More to Love” campaign. The initiative reinforces their shared commitment to encouraging more Filipinos to explore destinations across the country.
The DOT’s latest domestic tourism campaign, spearheaded by newly appointed Tourism Secretary Dita Angara-Mathay, aligns with Cebu Pacific’s “Discover Juan by Juan” initiative, showcasing the diverse cultures, heritage, and experiences that define destinations across the Philippines. It reflects the department’s renewed focus on inspiring Filipinos to rediscover the country through authentic and meaningful journeys.
Cebu Pacific supports the DOT’s vision by making domestic travel more accessible through year-round low fares, regular seat sales, and its extensive domestic network. Beyond affordable flights, the airline also enhances the travel experience through partnerships with hotels, cafés, wellness brands, and other local businesses, encouraging travelers to discover more of what each destination has to offer.
As part of this commitment, Cebu Pacific is offering a special seat sale, allowing passengers to book flights from Manila and Clark to select domestic destinations for as low as PHP 188 one-way base fare, exclusive of fees and surcharges, until July 17. The promo covers travel until November 30, 2026.
“Cebu Pacific has been a steadfast partner of the Department of Tourism in opening more destinations across the Philippines and making travel more accessible for every Filipino. We are proud to support the ‘Discover More to Love’ campaign by making it easier and more affordable to explore the destinations that make the Philippines truly unique,” said Candice Iyog, Cebu Pacific Chief Marketing and Customer Experience Officer.
“As we continue to expand connectivity and bring more travelers to both established and emerging destinations, we hope to create greater opportunities for local communities, tourism businesses, and the many Filipinos whose livelihoods depend on a thriving tourism industry,” she added.
For the past three decades, Cebu Pacific has been a key partner in advancing Philippine tourism by making destinations across the country more accessible through affordable fares and its extensive domestic network. From Siargao to Coron and El Nido, the airline has helped bring more travelers to local communities, supporting jobs, livelihoods, and the government’s vision of a stronger domestic tourism industry.
With flights to 35 domestic destinations spanning Luzon, Visayas, and Mindanao, Cebu Pacific continues to connect every Juan to more places, opening more opportunities to discover what makes the Philippines worth exploring.
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