Business News
The Boomerang Awards 2024, organized by the DMAP, highlighted excellence in digital marketing with Maya as Advertiser of the Year and Dentsu as Agency of the Year. MullenLowe’s “Right to Care” campaign won Best of Show. The event featured 393 entries and aimed to inspire innovation through its theme “Be Greater.”
A survey reveals that 80% of businesses in Asia, Europe, and the Middle East set sustainability targets, yet 53% still use manual methods for progress measurement. Budget constraints and complex supply chains hinder efforts. Meanwhile, 78% agree technology is vital for achieving sustainability, emphasizing the need for digital transformation.
The Bureau of Customs (BOC) at the Port of Clark seized 1.48 grams of high-grade marijuana disguised in garments valued at P1.572 million. Discovered through X-ray and K-9 inspections, the contraband was confirmed as marijuana by PDEA analysis. A Warrant of Seizure was issued for violations under customs laws.
The Chamber of Cosmetics Industry of the Philippines held a meeting titled “AI: The Beauty Revolution,” featuring discussions on the role of AI in customer interaction. While AI can analyze data, experts emphasized the need for human insight. The event highlighted the ongoing relevance of traditional methods among member companies in the cosmetics sector.
Epson’s Southeast Asia Sustainability Report for FY2023 highlights a strategic shift to a data-driven approach to sustainability, aiming for carbon negativity and resource-free operations by 2050. Key initiatives include reducing emissions, achieving 100% renewable electricity, and minimizing plastic use. The company emphasizes collaboration with stakeholders to fulfill environmental and social responsibilities.
Rocket Software, Inc. is enhancing its Hybrid Cloud solutions with generative AI capabilities to support enterprise modernization. A Forrester survey shows 66% of respondents experienced increased efficiency due to AI. New products like Rocket Content Smart Chat and Rocket Enterprise Suite streamline application modernization, integrating robust security and compliance while boosting productivity.
GS1 Philippines is advocating for the adoption of barcode technology to combat counterfeit medicines and protect consumers. Concerns about the Philippines’ role in global counterfeit pharmaceuticals have prompted initiatives like implementing Global Trade Item Numbers (GTINs) for better tracking. Collaboration across the healthcare sector is essential for improving patient safety and supply chain efficiency.
RLC Residences, in partnership with Salesforce and Appistoki, is transforming its operations to enhance customer experience through data-driven solutions. The collaboration aims for a customer-first approach, utilizing Salesforce’s technology for personalized journeys. This innovative strategy positions RLC Residences as a leader in the Philippine real estate market, setting new industry standards.
The Philippines is poised to attract Korean investments in sustainable industries, with a focus on renewable energy, green metals, and smart manufacturing. Secretary Cristina A. Roque emphasized the nation’s growth potential and strategic location as a gateway to ASEAN markets. The Philippines-Korea Free Trade Agreement enhances trade opportunities, fostering economic partnerships.
The DTI organized a conference in Makati City to promote standardized EV battery and charging systems in the Philippines, collaborating with Japan’s METI. The event emphasized international cooperation for safety standards and highlighted advances in battery technology. The DTI aims to enhance local EV quality, attract investment, and ensure consumer protection.