The TCL Cool Truck provides a refreshing escape from the scorching sun, featuring the FreshIN 3.0 for an unparalleled cool and comfortable experience.
With temperatures soaring above 40°C, this year’s scorching summer has turned Metro Manila into a giant oven. From packed malls to makeshift cooling spots, Filipinos are doing everything they can to escape the heat. But what if comfort could come to you—on wheels?
Enter the TCL Cool Truck, a mobile oasis cruising through the city to bring relief where it’s needed most. As the Philippines faces one of its hottest summers on record, TCL, now the Triple Global Top 1 TV Brand, launched a groundbreaking initiative to help people beat the heat—while showcasing their game-changing air conditioning tech.
The TCL Cool Truck isn’t just a mobile showroom—it’s a full-on experience. Designed to highlight the brand’s latest innovation, the FreshIN 3.0 air conditioner, the truck made stops at high-traffic areas like Trinoma Mall and Intramuros, transforming them into pop-up chill zones.
Visitors got the chance to feel the cool difference for themselves, stepping inside a comfortable, stylish lounge powered by TCL’s cutting-edge AC technology. It wasn’t just about comfort—it was about smart, energy-efficient living brought right to the streets.
“The TCL Cool Truck was our way of meeting people where they are—literally,” said Joseph Cernitchez, TCL Philippines Brand Manager. “We wanted everyone to experience how our FreshIN 3.0 provides real relief—not just in showrooms, but in real-world, everyday settings.”
Visitors enjoy a productive co-working space with free Wi-Fi while experiencing TCL FreshIN 3.0’s features, including Offline Voice Control, T-AI 37%+ Energy Saving Technology, and QuadruPuri Filters.
Inside the cool lounge: Innovation meets comfort
Step into the truck, and you’re instantly transported into a breezy haven divided into cozy “rooms,” each designed to showcase TCL’s smart appliances.
The Foyer doubled as a co-working space, complete with free Wi-Fi, perfect for remote workers, freelancers, and students. But the real star? The FreshIN 3.0 Inverter Air Conditioner, which wowed guests with:
- Offline Voice Control – Just say “Hey TCL, lower the temperature,” and the unit listens—even without Wi-Fi.
- T-AI 37%+ Energy Saving Technology – Smart sensors that adapt to your environment, slashing electricity use.
- QuadruPuri Filters – Eliminates dust, allergens, and bacteria for cleaner, healthier air.
- Whisper-quiet 16dB Operation – Keeps the space calm and serene.
Inside the Book Nook Area of the TCL Cool Truck, visitors unwind in a cool, refreshing space, perfect for reading, relaxing, or creating content.
In the Book Nook Area, guests kicked back with a book or snapped social content, all while basking in purified, fresh air. The FreshIN system pulls in outdoor air, filters out odors (pet parents noticed!), and balances humidity to keep things naturally cool and breathable.
TCL brings refreshing relief to Filipinos on the go, transforming high-traffic areas into cooling havens with the TCL Cool Truck.
Chill and play
Adding some fun to the cool-down, guests joined the Icy Reflex game, a fast-paced reflex challenge where winners scored exclusive TCL merchandise. It was proof that staying cool doesn’t have to be boring—it can be smart, fun, and totally interactive.
The TCL Cool Truck did more than promote a product—it offered real comfort during one of the most punishing summers Metro Manila has seen. And by letting people experience the FreshIN 3.0 firsthand, TCL showed its commitment to smarter, greener, and healthier living.
Ready for a break from the heat? The TCL Cool Truck is making more stops:
📍 Fort Santiago, Intramuros – May 10–17
📍 Trinoma Mall – May 18–24
Don’t miss your chance to step into the future of home cooling—on wheels.
Discover TCL’s full range of smart home innovations, including QLED TVs, refrigerators, washing machines, and air conditioners at https://www.tcl.com/ph/en