McDonald’s Philippines has made its favorite McCafé products even more affordable with the release of its latest “Mah coffee, McCafé” campaign.
The McCafé Iced Coffee Original is now available for P49, along with the McCafé Iced Coffee Black and McCafé Premium Roast Coffee. This new price reflects McDonald’s commitment to offering high-quality, accessible coffee.
“We’re empowering the teens to take ownership of their coffee choices and what better way to do this by making available coffee choices that are bold and rich in flavor, yet friendly on their pockets. With the quality of coffee McCafé offers at an affordable price, they’ll undoubtedly say, ‘McCafe is Mah Coffee!’” said Ada Lazaro, McDonald’s Philippines’ vice president and chief marketing officer.
The new McCafé campaign targets Gen Z, featuring scenes that reflect their personality and lifestyle. The catchy slogan “Mah beat, mah coffee…Mah routine, mah coffee…Mah style, mah coffee” highlights this connection.
“Simple, uncomplicated and affordable, McCafé caters to the tastes of the Filipino Gen Z market. From its inception, McCafé has always promised to be the reliable, affordable coffee that fits seamlessly into anyone’s lifestyle,” Lazaro added.
McCafé is available nationwide via dine-in, take-out, drive-thru, dessert centers and kiosks, and delivery.