Bea Alonzo shifts focus to entrepreneurship with lifestyle brand BASH*

Actress Bea Alonzo is embracing a new chapter as an entrepreneur with her lifestyle and home brand, BASH*. After years of personal and professional challenges, she says she now feels a sense of calm and freedom.

“Para ako nasa sariling teleserye,” Alonzo said during the launch of BASH*’s Aftergloss collection at a pop-up store in Pasay City. “But if I were to describe my life right now, I feel free and I feel very calm.”

Alonzo believes she is reaching new heights in business. “I believe we have different peaks. I peaked before also,” she shared. “I believe we can reach our dreams — in business and in showbiz. Siguro my peak as an entrepreneur is happening now.”

She also spoke about the importance of positive energy in business: “Sabi nila, ‘pag iniipit mo ang pera, mas lalayo ’yan sa ’yo. But if you’re generous, mas babalik ’yan. Ganon ’yung energy, diba.”

The Aftergloss collection, inspired by a cinematic dessert world, features minimalist and functional designs aimed at young professionals and travelers. “I feel our Aftergloss collection is the mirage. It reflects the light and gives you a spark of home,” Alonzo explained.

Despite her new focus, Alonzo remains dedicated to her creative and business pursuits. “Never stop reaching for your dreams,” she said.

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