General Romeo S. Brawner Jr., AFP Chief of Staff, delivers his message of gratitude during the MOU signing and launching of Ayala Corporation’s Saludo sa Serbisyo Career Assistance Program for AFP on Tuesday, 15 July 2025 in Makati City.
The Armed Forces of the Philippines (AFP) and Ayala Corporation have taken a bold step forward in honoring the country’s servicemen and women—not just in words, but in action.
On July 15, 2025, both institutions officially launched the Saludo sa Serbisyo Career Assistance Program and signed a Memorandum of Understanding (MOU) in a milestone ceremony held at Ayala Triangle Gardens Tower 2 in Makati City. The event brought together top AFP officials, Ayala executives, and the first batch of program participants in a celebration of purpose, gratitude, and new beginnings.
The newly launched career program is an expansion of Ayala’s Saludo sa Serbisyo initiative, a broad-reaching effort designed to support active and retired uniformed personnel, civilian employees, and their families. It offers easier access to the Ayala Group’s services in housing, automotive, healthcare, livelihood, and now—career development.
The spotlight of the event shone brightly on the future. Through training, job matching, and career counseling, the program aims to help soldiers smoothly transition from military service into meaningful civilian careers. For many, it offers a second chapter full of opportunity.
General Romeo S. Brawner Jr., AFP Chief of Staff, meets with Mr. Jaime Augusto Zobel de Ayala, Chairman of Ayala Corporation, during the MOU signing renewing their partnership for Saludo sa Serbisyo on Tuesday, 15 July 2025 in Makati City.
“This program is both timely and meaningful,” said AFP Chief of Staff General Romeo S. Brawner Jr. during his remarks. “It reminds every transitioning soldier that their story does not end with the uniform. Through this initiative, Ayala opens doors for our personnel to pursue new careers and continue serving the nation in meaningful ways.”
Top Ayala executives including Chairman Jaime Augusto Zobel de Ayala and President & CEO Cezar P. Consing were present to reaffirm the corporation’s commitment to the nation’s protectors.
“Ayala builds businesses that allow people to thrive,” Consing noted. “Few are more deserving of the chance to thrive than the people who keep our country safe. Our support for uniformed personnel reflects a legacy over 190 years in the making—of helping build a better Philippines.”
The launch wasn’t just symbolic—it was a promise. A promise that Filipino soldiers, after a life of service, won’t have to face the civilian world alone. They will be met with open doors, guided paths, and new possibilities.
“To every soldier who has ever wondered what comes next, this program can be their answer. To every civilian who has ever asked how they can serve, this partnership is their chance,” General Brawner said. “Together, we will prove that in the Philippines, service is not forgotten—and heroes are not left behind.”