Cebuana Lhuillier reinforced its standing as a leader in purpose-driven innovation after taking home multiple Gold and Silver honors at the 13th Asia-Pacific Stevie Awards, with the recognition underscoring the company’s expanding impact in financial inclusion, financial literacy, consumer engagement, and MSME empowerment under the leadership of President and CEO Jean Henri Lhuillier.
Considered among the region’s most prestigious business awards programs, the Asia-Pacific Stevie Awards recognize excellence across 29 markets, celebrating organizations and leaders that drive meaningful innovation.
This year, Cebuana Lhuillier stood out across several categories spanning consumer products and services, communications, social impact, and business support—reflecting a broad and deeply integrated strategy built around the real financial needs of Filipinos.
Leading the company’s strong showing were three Gold Stevie Awards that highlighted Cebuana Lhuillier’s commitment to inclusive and purpose-led finance. The company won Gold for Innovation in Consumer Products & Services for its integrated financial ecosystem, which connects Filipinos to accessible and relevant financial solutions at every stage of life.
Money Guro also earned Gold for Innovation in the Use of Social Media for turning digital platforms into trusted and engaging spaces that help everyday Filipinos strengthen their financial knowledge and money habits.
Adding to the company’s top honors, Emirosco Michael “Mike” Sena, First Vice President and Chief Marketing and Communications Officer, was named Most Innovative Communications Professional of the Year for his role in bringing Cebuana Lhuillier’s purpose-led vision to life through campaigns and programs that inspire trust, participation, and long-term relevance.
Complementing these wins were two individual Silver Stevie Awards for Jean Henri Lhuillier, recognizing the leadership driving the company’s continued momentum. He was honored as Most Innovative Social Impact Leader of the Year for championing solutions that address social and community challenges, and as Most Innovative Finance Executive of the Year for reshaping finance through a life-stage ecosystem designed to evolve with the needs of customers.
Cebuana Lhuillier also secured several more Silver Stevie Awards for programs and products that continue to broaden its reach and deepen its relevance. Pasasalamat received Silver for Innovation in Consumer Events for transforming financial services into compassionate, human-centered experiences.
Cebuana Lhuillier Gold Bar was awarded Silver for Innovative Achievement in Product Innovation for making gold investment more accessible through inclusive product design. Iponventure earned Silver for Innovation in Purpose-Driven Marketing for helping turn saving into a national movement that promotes better financial behavior, while KaNegosyo Center won Silver for Innovation in Business-to-Business Services for expanding support and access to capital for micro, small, and medium enterprises.
“These recognitions affirm our belief that innovation must always be grounded in real human needs,” said Lhuillier. “Our focus remains on building financial solutions that are accessible, relevant, and responsive to the everyday realities of Filipinos.”
For Sena, the recognition also reflects the power of communications when anchored on purpose. “When programs are built around people’s real needs, communication becomes more than messaging—it becomes a pathway to participation, confidence, and long-term impact,” he said.
Cebuana Lhuillier’s strong performance at the Asia-Pacific Stevie Awards highlights how its leadership-driven strategy, integrated financial ecosystem, and advocacy-led programs continue to raise the bar for innovation in the region, while bringing meaningful financial inclusion closer to more Filipinos.