The Philippines' largest crypto app, Coins.ph, with 18 million users, introduced on Monday, its newest endorser, celebrity actress Yassi Pressman, to bring cryptocurrency closer to the mass market.
The unveiling of Yassi as the new Coins.ph Brand Ambassador also coincided with the unveiling of Coins. ph's latest ad campaign will soon be released to the public. The campaign stars Yassi Pressman alongside Coins.ph CEO Wei Zhou.
"We are thrilled to welcome Yassi to Coins. Her dedication to making a positive impact on people's lives and vibrant personality aligns perfectly with our mission to make digital assets accessible to every Filipino," said Zhou. Together, we can inspire more Filipinos to embrace the potential of crypto and take charge of their financial futures."
Known for her dynamic career and avid support of crypto and web3, Yassi embodies the spirit of innovation that Coins.ph champions as it continues to offer innovative financial services to millions of Filipinos.
"I am honored to be part of the Coins.ph family. Crypto has been a part of my financial journey. I have seen its potential to improve lives by providing access to financial services and opportunities for wealth creation," said Pressman. "Coins.ph has been the undeniable leader in crypto in the Philippines for the last ten years, embodying innovation while ensuring the security of its users. I'm excited for what we can achieve together as we elevate to new levels in the coming year," she added.
This announcement follows a year of rapid advancements in Coins. ph's decade-long history. It expanded globally with the launch of Coins.xyz and introduced products and enhancements to its platform. These include a brand-new user interface (UI) for its app, launching the pioneering Philippine Peso stablecoin, PHPC, and upgrading its features with Rewards Hub, an in-app loyalty and rewards program. Moreover, Coins.ph significantly expanded its crypto offerings, now supporting over 100 tokens.
"This past year, we strengthened the user experience through product improvements, demonstrated growth in trading volume and usage of our platform, and launched first-of-its-kind innovations such as PHPC. We are excited about the future and the continued growth that lies ahead," said Jen Bilango, Country Manager for Coins.ph.
The company aims to elevate its growth to new heights by partnering with Yassi Pressman. Together, they share a mission to empower Filipinos with access to crypto and blockchain-enabled services that can uplift lives. This partnership will bridge the gap for underserved users and contribute to greater financial inclusion across the nation.
"Yassi is the perfect choice for Coins. She inspired us with her dedication to our mission and helped create a uniquely Coins campaign that embodies all that is Yassi," said Kat Gonzalez, Coins.ph Global Marketing Director. "She brings joy to those around her and touches lives across the country. We want to share this joy with every Filipino through innovation that enhances financial opportunities and improves lives," she added.
Through the partnership between Yassi and Coins.ph, users can expect even more exciting developments. Together, they are paving the way for a brighter future for all Filipinos, bringing financial empowerment and innovation to everyone.
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