Ana Marie Aboitiz Delgado
She was responsible for changing UnionBank of the Philippines' landscape by designing its customer experience across physical and digital touchpoints, differentiating UBP from other traditional banks. With a new age competitiveness, agile business model, and seamless customer experience, the new paradigm outlined UBP's definition of customer experience and refined how customers interact with the bank.
Ana Maria Aboitiz Delgado will succeed Edwin R. Bautista, the current president and CEO, as UnionBank's leader.
"We look forward to taking UnionBank to greater heights with Ana at the helm. Her experience and expertise will allow her to lead the bank's continued digital transformation, which was started by Edwin and has put UnionBank on an accelerated road towards its aspiration to be a great retail bank.", shared Erramon Aboitiz, chairman of UnionBank Board of Directors.
Delgado joined UnionBank as a management trainee in November 2003.
Throughout her career, she led the business development of SME Banking and Retail Consumer Finance, which included credit cards and loans. She was likewise tasked to lead the design of the customer experience across the Bank's physical and digital touchpoints, which will differentiate UnionBank from other traditional banks.
On July 1, 2023, SEVP Ana Delgado expanded her role to head the bank's Institutional Banking business. She also heads Customer Experience and Digital Channels and serves as a director of the UnionBank Board and as chairman of the CitySavings Bank board.
Delgado is widely credited for leading UnionBank's digital retail banking innovations, such as the digital bank branch model and UnionBank Online.
Bautista confidently hands over UnionBank's leadership to Delgado, effective January 1, 2025, to take the bank to its next level of growth.
With now over 15 million customers as part of its growing retail base, Delgado's expertise in customer experience design and digital innovations will no doubt build on the solid foundation that Bautista leaves the role with.
In 2022, Bautista was asked to extend his term and complete two significant milestones – the successful acquisition and migration of the Citibank Philippines retail business to UnionBank platforms and to ensure a qualified and ready successor by 2025.
Two years after winning the bid for Citi Philippines' retail business assets, UnionBank completed the migration of Citi accounts last March 25, 2024.
Bautista will remain on UnionBank's Board of Directors to help ensure a smooth leadership transition. He has a 27-year career with UnionBank and has led the bank from becoming the country's first digitalized bank to set it on a path to becoming a retail bank leader.
Bautista declares, "Mission accomplished!"
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