Personal and home care products brand Human Nature continues to raise the bar in the local natural products industry by expanding its digital presence through TikTok Shop. By utilizing this platform, the brand has seen significant digital growth and is contributing to the evolving landscape of social commerce.
Since joining TikTok Shop in July 2022 with just 20 products, Human Nature has rapidly expanded its offerings to over 200 items. This growth demonstrates how TikTok Shop's tools can empower local brands to thrive digitally.
"TikTok Shop has truly redefined our online sales approach. We have boosted sales by engaging with TikTok Shop's vibrant community, utilizing its interactive features, and creating more authentic customer connections. This platform has empowered us to tell our brand's story in new and impactful ways, setting a new standard for connecting and growing with our audience," said Anna Meloto-Wilk, Human Nature's president.
Human Nature's success in TikTok Shop is marked by a remarkable 261% growth in Q1 2024 compared to the same period in 2023. This achievement underscores the brand's ability to integrate e-commerce with social engagement by tapping into TikTok Shop's unique blend of entertainment and shopping.
**Livestreaming content drives growth**
Live streaming has become a key growth driver. Since launching live-streaming efforts in March 2023, Human Nature has produced up to four hours of live content daily, engaging audiences with authentic product demonstrations, tutorials, and behind-the-scenes looks at its operations.
This strategy has not only deepened customer engagement but also increased sales. The initiative led to a 33% increase in livestream GMV contributions and an impressive 104% rise in brand-led GMV contributions compared to Q1 2023.
Human Nature has strengthened its TikTok Shop presence through targeted advertising and platform-wide campaigns. Strategic ad spending during key activations and campaigns helped achieve a 3,800% increase in ad-driven Gross Merchandise Value (GMV) and a 1,311% rise in Return on Ad Spend (ROAS) in Q1 2024 compared to the previous year.
The brand's journey on TikTok Shop exemplifies how local brands can thrive by embracing social commerce. By expanding its product range, implementing dynamic content strategies, and making strategic advertising investments, the brand has set a benchmark for others in the industry.
As the e-commerce landscape continues to evolve, Human Nature's partnership with TikTok Shop is expected to drive even further growth. The brand's ability to adapt and innovate in this dynamic environment proves that local brands can flourish in a competitive global market by leveraging platforms that blend entertainment and commerce.
"Human Nature's journey on TikTok Shop illustrates the exciting possibilities when creativity meets commerce. Their thoughtful use of our platform's features has fostered stronger connections with their audience and set a new standard for brand engagement. It's a great example of how local brands can thrive through innovative digital strategies," said Franco Aligaen, marketing lead of TikTok Shop Philippines.
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