Online food and grocery delivery platform foodpanda was recognized with the Philippines Technology Excellence Award in the Online Services - Retail category for its integrated advertising solution panda ads, which has reshaped how brands connect and engage with their consumers.
As a pioneering advertising technology (ad tech) solution, panda ads stands out with its comprehensive suite of advertising options, ranging from static or carousel images to videos and lead-generating ads.
Brands can harness the power of the social media channels of online food ordering company foodpanda and forge collaborative partnerships across its verticals of food delivery, grocery, on-demand delivery service, and more.
These features enhance brand visibility and enable performance tracking and monitoring, setting panda ads apart as an innovative and effective advertising solution.
panda ads can connect brands with millions of foodpanda's young, tech-savvy and digital-first consumers seeking convenience and seamless digital experiences. By tapping into this targeted user base, panda ads allow brands to reach consumers predisposed to purchasing decisions related to their lifestyle.
At the same time, panda ads presents a full-funnel marketing solution across channels that include lead-generation campaigns, email marketing, and social media promotions. This multifaceted approach enables collaborative partnerships across various services offered by foodpanda.
Through their adtech solutions, foodpanda ensures maximum visibility through co-branded out-of-home campaigns and in-app advertisements prominently displayed within the foodpanda app. Meanwhile, targeted off-app campaigns deliver personalized and relevant content to consumers, leveraging first-party retail data and audience targeting capabilities to influence purchasing decisions.
The credibility and success of panda ads are evidenced by its endorsement from leading brands across diverse industries, including F&B, financial services, e-commerce, fashion, and telecommunications. panda ads have become a preferred marketing solution for brands aiming to maximize their reach and impact in the digital space. This broad spectrum of industry endorsements highlights the effectiveness of panda ads as a digital advertising platform.
Furthermore, the adtech platform has demonstrated its effectiveness by successfully running over 250 campaigns from its partnerships, resulting in one billion impressions across channels in the Philippines alone.
This success story underscores the effectiveness of panda ads in reaching and engaging with the target audience, making it a trusted choice for brands aiming to make an impact in the digital space.
"panda ads represent the future of digital advertising, offering brands an opportunity to engage audiences, guide consumers through the customer journey, and harness retail media advertising. Its proven track record, innovative approach, and trust from leading brands make it deserving of recognition," the company said.
The Asian Technology Excellence Awards, now in its fourth year, celebrates top technological innovators and solutions redefining industries and leading the charge in digital transformation.
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