A study commissioned by the insurance company EastWest Ageas and Nielsen showed that financial stability is among the top concerns of Cebuanos. Aside from stability, the ability to provide for their families’ needs and having adequate plans for their retirement and their children’s future are also some of their primary financial concerns.
With these in mind, EastWest Ageas affirms its commitment to helping more Cebuanos secure their better tomorrows by providing financial solutions and services that match their needs the most. This was announced during EastWest Ageas’ company event, which featured Cebu’s local media and select stakeholders in attendance.
EastWest Ageas’ decision to strengthen its ties in Cebu is strategic, as President and CEO Sjoerd Smeets views it as an important insurance market.
He said, “We are an insurance company that provides solutions and services to help them build better tomorrows for themselves and their loved ones. And we back this up with our partners’ winning combination: 200 years of insurance experience from Ageas and top-notch local expertise from EastWest Bank, who just celebrated their 30th year.”
To help solve Cebuanos’ concerns regarding financial stability and long-term planning, EastWest Ageas offers products that offer critical illness protection and wealth-building, such as Life Essentials, Future Assure, and the soon-to-launch Life Advantage.
Chief Operating Officer Rowena Empalmado notes, “To best serve our customers, we need to know their priorities in life so we can offer them solutions that match those needs.”
Beyond offering financial solutions, EastWest Ageas wants to spread its PURPLE (PURpose + people) message in Cebu. This message aims to help Cebuanos provide the life they deserve for their loved ones. It invites people to think about what they truly hold important and whether they are doing what they can to achieve it.
Through PURPLE, EastWest Ageas aims to help Cebuanos meet their goals, such as securing their child’s educational future or affording a vacation house to spend their golden years in.
“EastWest Ageas intends to stand out in the industry with a promise to our customers. The purpose for the people they work hard for, wake up, and strive for every day will be achieved and their better tomorrow will be a reality,” explained Gregory Martin, Chief Distribution and Marketing Officer.
For more information about EastWest Ageas, visit their official website , follow their Facebook page , and LinkedIn. Interested clients may also contact them through the official email AskMe@ewageas.com.ph.
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