Belle Tiongco
A group of business communication professionals has cited Manila Electric Company's (Meralco) initiatives to communicate with consumers transparently, which makes the power distributor "a vital ally in responsive communication and consumer empowerment."
IABC Philippines president Belle Tiongco praised the company's communication initiatives, stating that it "fosters transparency, builds consumer trust, and promotes informed decision-making" and is aligned with the group's mission of advancing the profession of business communication in the country.
"Meralco not only powers homes but also empowers its customers through information. Its commitment to effective communication, transparency, and consumer empowerment makes it a vital ally to IABC Philippines," Tiongco said.
"It is imperative upon us to call for the renewal of its franchise so that the company can continue with the programs and initiatives that benefit the industry, electricity consumers, and the Filipinos as a whole," she concluded.
Meralco's communication programs, such as Meralco Advisory- the company's monthly information campaign on rate adjustments- are critical for helping consumers understand bills and manage their consumption. The company was also cited for its ability to promptly and effectively address crises, such as natural disasters and unexpected outages, promptly and effectively through responsive communications.
IABC Philippines also highlighted Meralco's promotion of corporate social responsibility and sustainability via its programs, which other companies emulate. The group went on to say that the company's support to the communications industry also includes its thought leadership initiatives in the energy and communications space, not just for IABC but in the broader energy and communications space.
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